How the AI Optimization Audit Works
Why This Audit Exists
Search has changed. Today’s buyers are asking AI tools like ChatGPT, Perplexity, Claude, and Gemini for recommendations—and making decisions before they ever land on your website.
We created this audit to answer one powerful question:
“When someone asks AI about your industry, will it recommend you?”
This page breaks down exactly how we find that answer—and help you take control of it.
How the AI Optimization Audit Works
| Step | What We Do | Why It Matters |
|---|---|---|
| Strategic Intake | Complete a short intake form with your business info, offerings, and up to 3 competitors. | Gives us context to evaluate how AI tools *should* be describing your brand. |
| AI Platform Visibility Scan | We analyze how your brand appears in ChatGPT, Claude, Gemini, and Perplexity—including summaries, tone, and relevance. | These AI tools are shaping first impressions—your brand needs to show up accurately and confidently. |
| Competitive Comparison | We compare your brand to up to 3 competitors across all platforms to identify positioning gaps. | Visibility is relative. Understanding how AI ranks you vs. others helps you prioritize improvements. |
| Technical & Content Review | We review your site’s structure, schema, content clarity, and EEAT signals for AI readability. | If your content isn’t machine-readable or structurally clear, AI tools won’t pick it up—even if it’s great. |
| Deliverables & Punch List | You receive a branded PDF audit, screenshots, competitive insights, and a prioritized punch list of what to fix. | You leave with a clear roadmap to improve visibility—or can hire us to implement it for you. |
| Strategy Session | Book a 60-minute call with our team to review findings, answer questions, and plan next steps. | Personalized guidance to help you act on the audit or explore implementation with Keystone Click. |
Want to see what's included?
View the Full Audit ComparisonFrequently Asked Questions
Smart Questions from People Who Want to Be Found.
What exactly is an AI Optimization Audit?
It’s a deep-dive evaluation of how your brand appears across AI-powered platforms like ChatGPT, Perplexity, Gemini, and Claude. We assess visibility, structure, content quality, technical readiness, and offer a punch list of strategic fixes to help you show up when prospects ask AI for help.
Why does AI visibility matter if I already invest in SEO?
Traditional SEO is optimized for Google’s search results. AI tools like ChatGPT and Perplexity don’t follow the same rules—they summarize, recommend, and prioritize based on different signals. If you're not showing up in these tools, you're missing the top of the modern buyer journey.
Who is this audit for?
Business owners and marketing professionals who want to stay visible, competitive, and discoverable in an AI-powered world. It’s especially useful for B2B organizations that rely on inbound leads, content marketing, or subject matter expertise.
What’s the difference between the visibility snapshot and the full audit?
The snapshot includes a Perplexity-only scan. The full audit covers multiple AI tools, a competitive comparison, an evaluation of your core offerings, a technical SEO/structure review, and a prioritized action plan tailored to your business.
How long does it take to get the results?
The full audit is typically delivered within 5–7 business days after we receive your intake. We’ll schedule a follow-up call to walk through the findings and next steps.
Do I need to be technical to understand the results?
No. We break everything down into plain English, show you what matters most, and give you clear recommendations—plus a punch list you can hand off to your team or let us implement.
What happens after the audit?
You’ll have everything you need to improve your AI visibility—but if you’d like help implementing the changes, our team at Keystone Click can handle it for you. Most of our clients choose to continue with us for execution.
Can I choose which competitors to include in the comparison?
Yes. You’ll identify up to three competitors during intake. We’ll evaluate how you stack up in AI search and highlight where they’re outperforming you—and how to catch up or leap ahead.
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